act in berlin
identity → 2025

A series of experimental music events in Berlin for those who are tired of genre predictability and long club queues. Act is known for its carefully curated artist selection: the names are often almost unknown, but the thoughtfully constructed lineups create space for a truly unique experience. A blend of electronic and live sound, conceptual DJ sets, video art, and performances intertwine into a single narrative for each individual night.

The project does not have a single flagship visual identity. Instead, every new event receives its own mini-branding. It starts with posters and flyers — a crucial medium for Berlin — printed on unusual paper stocks, and gradually extends into social media, where it comes alive through animated reels and stories.

Raw, rough textures, monochrome imagery, and the combination of experimental and academic typography most accurately reflect the atmosphere and processes unfolding at the events curated under Act.