changeover switch 2025
art direction, identity → 2025

Switch is a vibrant spring showcase of the Changeover Festival, which takes place in Belgrade, Serbia. The lineup focuses primarily on young local artists, as well as performers from neighboring regions and countries. The festival is driven by guitar-heavy music, bold youthful energy, and a raw, unpolished sound.

In the new design, it was essential to capture all of this emotional and energetic intensity, while also maintaining visual continuity with the main festival’s identity.

The resulting style turned out to be truly sharp — both literally and metaphorically. Its core visual element is the letter S. Red was chosen as the key color, as it holds strong significance for Belgrade and Serbia: it is closely associated with youthful energy, protest, and action.

Elements derived from the spiky S became secondary components of the visual system. They worked effectively as masks and accents, balancing out the dense, strict typography and adding dynamic contrast to the overall composition.