changeover festival 2024
art direction, identity → 2024

Changeover is an independent music festival that takes place in the capital of Serbia, Belgrade. Its program brings together guitar-driven music, experimental electronics, and folk influences. The festival’s curators consistently search for artists working at the intersection of genres, representing a contemporary approach to sound and form.

Each year, a new visual identity and design system is created for the festival. It reflects its dual nature: refined and bold, thoughtful and raw at the same time.

The identity is built around the charismatic Maxi typeface, which combines brutalist forms inspired by Belgrade’s architecture with a playful, modular spirit. The generated animation fragments are inspired by Balkan ornaments, reinterpreted through neural networks and smoothly integrated into the system of layouts and photography.

In addition to the music program, the festival also featured a block of music conferences. It was integrated into the overall visual style, while having its own distinct tone.

The bestseller of the merchandise became the Hangover shoppers and T-shirts.