Hello, my name is Pavel and I’m a graphic designer and art director Berlin based
Branding, web and posters for culture, technology and beyond
art direction, design system → 2025
graphic design → 2024/2025
art direction, identity → 2025
web design → 2025
art direction, identity → 2024
identity, design system → 2022
identity → 2025
art direction, identity → 2025
identity, design system → 2025
identity → 2025
art direction, identity → 2025
identity → 2024
AI illustrations → 2025
identity → 2025
web design → 2024
My experience in graphic design spans over 15 years. At different times, I have worked as an illustrator, graphic and web designer, and art director. I have collaborated on projects in urban planning, science, culture, music festivals, and web technologies. Today, I specialize in branding and building design systems. For me, concept is perhaps the most important aspect of my work, while the final visual outcome is the result of in-depth research and reflection. I take trends into account, but never use them directly. I understand modern tools and technologies, but never employ them without meaningful purpose.